Read more You're getting two free audiobooks. He splits his time between Princeton, NJ, and Cambridge, MA.

Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. These norms inform our thinking in ways we often don't notice, just as Adam is shadowed by the 'market fairy' and the 'social fairy,' each compelling him to act in certain ways. He juggles two overlapping-and often contradictory-sets of norms: social norms and market norms. Trower's playful and expressive artwork captures the lessons of Ariely's groundbreaking research as they explore the essential question: How can we make better decisions? Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations.

Now, in Amazing Decisions, his unique perspective-informed by behavioral economics, neuroscience, and psychology-comes alive in the graphic form. Books by Dan Ariely Predictably Irrational: The Hidden Forces That Shape Our Decisions (Paperback) RRP: 24.99 Behavioural Economics Saved My Dog: Life. ternationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Trower present a playful graphic novel guide to better decision-making, based on the author's groundbreaking research in behavioral economics, neuroscience, and psychology. Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals (Trade Paperback / Paperback)īy Ariely, Dan Illustrated by Trower, Matt R.ĭan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R.

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